The core ethics of popular journalism is dedication to truth, loyalty to the citizens, independence, and easily verifialbe reporting.
As a journalist or reporter you must be:
A journalist or reporter is dedicated to the truth of a story, first and foremost. The purpose of being a journalist is to provide sound verifiable logic to a discussion in the form of a news story. You are a story teller, where the truth is your main character. You must not provide one-sided stories, as this is story manipulation. You will have personal belief and bias, however, your research into a topic must be unbiased, and of reliable sources. So that your own judgements do not taint the validity of your research into the news story. Truth is known when all voices are heard. This means that there is no possible way of expressing truth to the citizens if your research only looks at one angle. As a journalist you must be willing to put your own bias on hold when you research a subject for a news article, or for how you report a news story. You must do your very best to tell your story from the perspective of the truth, otherwise you are in direct violation of the ethics of dedicated to the truth journalism.
The mission of a journalist is to provide truthful, verifiable, and sound logic about a topic to the citizens. Your loyalty is to the citizens who want to be well informed about the topics you discuss. No citizen wants to be manipulated by a journalist, that's embarrassing. The citizens need to have the journalists follow a very strict set of ethics, otherwise you are "Fake News". Citizens are tired of the unethical journalism that has become so rampant with the largest media networks. As of 2020, the world is in a state where the citizens can no longer trust ALL news. This is simply because the major news organizations are no longer loyal to the citizens. Journalism has failed the citizens, and most people are aware of this now. The only way to win back the trust of the people is to bring back ethics in journalism. You must be loyal to the citizens as a golden rule that guides you, otherwise you are in direct violation of the ethics of loyal to the citizens journalism.
This is where the personal bias of the journalist can and should be seen. We don't want a set of ethics that turn journalists into robots. As a journalist, you have an opinion, and it does matter to the citizens. As stated before, your personal opinions cannot guide your research into a story, or how you report a story. However, you should have freedom to decide what stories matter. This is your personal bias, and the main reason why we need lots of reporters and journalists. One voice cannot provide the truth that many are involved with. Everyone must speak, and your opinion matters. This is your independence as a journalist or a reporter. You decide what is important. You decide what stories should be told. Let your personal character shine here. It is important. There should be nothing in your way for any news story you want to cover, aswell. This is easy for an independent, but not so easy for a journalist working for a large and corrupt corporate news network. The corrupt corporate news networks have CEO's, that have no journalistic integrity, that mandate how stories are to be told. This is not independence. To be a real journalist that the citizens can trust, you must have independence with the stories you tell and how you tell them. If a non-journalist CEO mandates to you what stories are important or how to tell a story, then you have lost your voice and the trust of the citizens. You are no longer a journalist with independent thought, and you are instead manipulating the citizens with the perverted thoughts of a board of directors or CEO. When you have no independence as a journalist, like this, you are instead part of a journalistic choir that sings a single song. This is in direct violation of the ethics of independent journalism.
Your news story is something that you feel passionate about, while your research into the story is an unbiased look into the story. The facts that you present in your news story should be easily verifiable. Your story should not have to be "fact checked", because the apperent truthfulness of the report should be self-evident. Remember, you are a story teller with Truth as your main character, whose personal bias only guides what stories you think are important. When the truth is your main character you cannot go wrong.
I'll give you an example of something that is easily verifiable as a news story. Let's say that the story is a presidential speech that is one hour long. The simplist and most truthfull way to represent this story is to just play the one hour video speech that you recorded. This makes it very easy for the citizen to verify anything said in the speech by the President. However, if you only play three seconds of the speech, talk for the rest of the hour, while trying to sell strange pharmaceutical drugs to the citizen, then you are in direct violation of the ethics of easily verifialbe journalism.
Because your news story is dedicated to truth, loyal to the citizens, independent, and easily verifiable, you should have no problem with debate around your story. Citizens should be free to comment on how the story was presented, and possible add new facts that change the view of the story. Not welcoming discussion around your news story is in direct violation of the ethics of open to discussion journalism.
This is where the personal or political bias of the journalist can be challenged by other journalists. A personal bias is what drives the stories that matter to one journalist, but another journalist might be driven a different way. Another journalist might have better or more information, and therfore tell a more honest story. Every journalist must be open to criticism by different journalistic perspectives, otherwise you are asking for a journalist to have no independence. Which we already know is a violation of the ethics of independence in journalism. Also, you must be open to criticism about your own ethics. You can't just say I'm a journalist, therefore I have integrity. No, no, no. You must follow a code of ethics to be a journalist of integrity, and you must be open to criticism about your alleged ethics. If not, then you are in direct violation of the ethics of open to criticism journalism.